52 Platform is a venture builder transforming neuroscience ideas into clinically validated, market-ready innovations, improving patient care globally through cutting-edge biotechnology and AI.
We took a closer look to the relation between nature's patterns and microscopical insights to design an identity that feels professional and science based but also human and personal. One of the main challenges of the communication was to address a diverse audience of patients, researchers, and institutions. The logo pictures this intertwining of spheres and also the various applications speak different languages while unifying in a common visual realm.
Project Developed at Cantera Estudio. Graphic design by Jimena Prado. Art Direction by Samuel Alazraki.
