A famous Mexican tequila brand, opened a luxury hotel with a restaurant where the menu is based on maíz. For the client's privacy, I can't reveal the name and complete branding, but I'm sharing the illustrations I've developed for the menu and digital applications.
The inspiration comes from the fact that everything in the menu comes from corn (maíz). Maíz is the base of Mexico's alimentation, it's the seed of our culture. The scenes depict the families that take care of the seeds, their techniques and how this happens in harmony with natures cycles.
Project developed at Welcome Branding. Illustrations by Jimena Prado.
